Completed Google Search account audits and optimizations to improve overall structure and performance.

Provided hands-on marketing and consulting for native platforms, including Taboola and Outbrain.

Built bidding automation tools for ad networks in the insurance space.

Managed and optimized campaigns across Google Ads (Search and YouTube) and insurance-focused ad networks.

Conducted ad hoc analysis to support performance improvements and decision-making.

Restructured Google Search campaigns to improve targeting, efficiency, and scalability.

Trained and supported an SEM team lead on account management and optimization best practices.